Discover Your Senses With
Burger King
Description:
“Thought I’m wondering why you’re alone on a beach standing on the smooth sandy beach without a bucket list instead you choose to....”
Design Solutions
Archetype: Hero & Innocent
Trigger:
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Natural vs artificial flavors
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people are looking for information ingredients they can trust.
-
They just weren’t appealing to the millennial generation.
Target Market: teenagers and Adults (18-34)
Purpose:
Spread a love of Burger King foods with unforgettable taste. The aim is to change the belief of people with the 100% free from Artificial Flavors.
Brand Experience :
The project is to create a new fresh ideal launch a campaign not to turn new but make it look good/hungry design for customers, focus to visual approach identify one hundred percent free from artificial flavors.
This commercial is about blindfold your eyes and let your heart fully focused. Don’t doubt it be bold trust yourself, don’t see it just feel the sense. One that’s impossible to see through and becomes clear and fresh. When you taste have a good bite burger BK discover senses of flavor.
This campaign design ideas art street that create illustration community outdoor public location visual art where people look around strolling. The location for our Burger King to be notice at Bugis Street and also best place where teenage and adult will be hang out or indoor shopping. Addition Burger King restaurant is right around corner and easy to spot out. The way Burger King identifies is a great sense of humor and playful approach characteristics to the brand, discovery brings joy to the world in the foods. The out come design ideas middle of the road where people miss the green traffic light and place showcase 3D sculpture a hand hold burger and there a big Burger King crown with new look logo. No more boring plain traffic crossing brighten up the place is great way to advertise companies our highlighting to let people know that Burger King’s menu is 100% real. All along the stretch traffic road create the colourful transforming a big splash burger ingredients flying around.
"Coming To Your Way”
Commuters to the Bugis Street
DEVELOPMENT RECIPE
RECIPE
ONE
RECIPE
TWO
Commercial Script 01
Scenes: front door - day #01
Sound Effect;
Ring doorbell or door knocking
Open a door
Paper bag
Tv
actor B: “DELIVERY”
Actor A acknowledges the person at the door, immediately walked up to the front door takes ordered food from delivery men.
actor A: “Thanks”
actor A brings into the dining room, begins to unwrap the paper bag. Take out the burger and add a favorite topping, chilli sauce.
Scenes: dining table - day #02
Sound Effect;
food wrapping paper
Chair sliding back
Tv
actor A sliding a chair from the back immediately seated position. Wrapped back half the burger, held both hands and began the first bite. Well actor A still munched enjoyed the food held one hand burger, on the other hand pulled out ingredients lettuce and placed them into a mouth. At sometime had a great time watching tv.
Effect;
Transitions
Change actor A in a second Into vintage style when munched lettuce. One clothing at a time, the only part was head first.
But actor A not yet notice the change
Scenes: have a big bite - day #03
Sound Effect;
food wrapping paper
Tv
Actor A pulled out burger ingredients third bite off a piece of tomato and placed it into a mouth. Enjoying munching a tomato well watching Tv show
Effect;
Transitions
Second time change actor A clothes following by munching a tomato. The first part has the head and now the body part. Actor A notices the change of clothes vintage style. Looks around, feels lost and confused.
actor A: “What happened when I wore these clothes?”
actor A could do nothing but think about the questions might be asked. Continue eating but this time round actor A bite big of a mouthful burger. Suddenly disappear where actor A was seated, blank slate shot of the dining table where been teleport
Scenes: teleport #04
Sound Effect;
Background music
Fire bbq
People talking background noise
Friends noticed actor A's just arrived and they walked up for greetings. When the actor looks around holding neck, scratching head , actor A hears someone calling.
Actor C: "hey what are you doing, come over here. We ready start to barbecue"
Actor D: "where have you been waiting for you?"
Actor E: "oh no we are off out drinks, actor D company with me to buy drink"
Well both went to buy more drinks, actor C settled down, looked at the fire checking needed to add charcoal. Holding a tong and flipping the foods one at a time. Actor A tries to figure out the way of walking back and forth at the same spot. Remember that he ate Burger so he tried different types of food so maybe he can return back to his modern Life.
Scenes: teleport 2 #05
Sound Effect;
Eating foods/bite
Fire bbq
Both actors E and D just arrived carrying one box and two bags on both hands.
Actor *A: " Hi, sorry I'm late"
Actor C: "I saw you disappear in front of my eyes I'm not lying I'm not kidding you really really you disappear!?"
Actor *A: "I'm telling you I just arrived when I did…. Never mind but I'm telling the truth I just arrived"
Actor C: " then whose is that person?"
Commercial Script 02
Scenes: beach-day #01
Sound Effect;
Background wave
Full camera shots zoom out, where actor A was standing looking at the wave.
Wear vintage style. Camera shots describing the environment.
Vo:” Standing on the smooth sandy beach when a slight haze makes
the opposite shore line indistinct”.
Scenes:shoes-day #02
Sound Effect;
water/wave
Actor A is still standing in the same place struggling to take off the shoes. Is far yet we
can see the movement. Move the camera pan horizontally to the left.
Move the camera pan horizontally to the right. Where actor A took off the shoes left behind,
staggered away and ran to the water.
vo: “while___stood on a sandy near depthe so clear
cloud see the white sand at the bottom of the wate”
Scenes:whisper #03
Sound Effect;
water/wave
Camera medium shots. Actor A closes both eyes and listens to the sound of the waves.
vo:” It’s soft whisper water of the waves supply it gets so
clear and speaks at the very same moment”.
Actor A pulled out blindfold and covered the vision. Camera close up shots.
Scenes: swimming #04
Sound Effect;
Background wave
Follow the flow behind actor A run through the ocean and swimming.
vo: “don’t hesitation/doubt it be confident, be bold and trust yourself.
Don’t see it, just feel the sense. One that’s impossible
to see through the back of ____head”.
Cut camera shots to actor A relax body float on the water.
vo: “though i’m wondering why you’re alone on a beach in the
sunny day without a bucket list to spend, instead___choose”
Scenes: take a bite #05
Sound Effect;
Background wave
And actor A diving in again. Come out slowly from the water and hold up a burger. Unwrapped the burger, held both hands and quickly began the first bite. Sametime the water waves will splash behind actor A the blindfold was removed. Each burger
ingredient flies out one by one. actor A munched and enjoyed the food.
vo: MMMM...looking good. Delicious food never fails the tastes.
Logo BK pop out
vo: food is everything we are 100 percent meal,
Classic legend fit for a king. Eyes on the grilled burger king!